New Delhi. 02 January: For an Indian Student of Mass Communication, “The Art and Print Production” by Prof. NN Sarkar is considered a gold standard, particularly for those interested in Print Media. I studied this book thoroughly in my school days, much before entering the college. This book is so much sought after that its first edition copies are a rare find. In our college days, our college library had provided us with the xerox copies of this book, and I was the only person in my whole batch to own it’s rare First Edition Copy in my possession. Well this NN Sarkar book is very interesting and talks in detail about the various aspects related to page setting, font selection, printing technologies, types of papers etcetera etcetera; But for the first time in my life it introduced me to the Grammage of Paper, or the Paper-Weight. The “Grams Per Square Metre (GSM)” is a unit that defines the thickness of the printed paper. It is defined in numbers, the lower the number - the thinne